The artwork for these two contest promotion emails was used consistently across social media sites and landing pages to give a "branded look" to the contests. Clicking on the email images took subscribers to a landing page with a form I created to collect the contest entries information and store them in a database where the winner was picked at the contest closing. This combination of social media and email marketing proved mutually beneficial as the form allows for contest entries to opt-in for emails and the emails themselves bring a large draw to the social sites and contests featured.
This screenshot is taken from Von Maur's Facebook page.
This tab allows users to subscribe to Von Maur e-alerts instantly by filling out the form field information.
This tab allows users to subscribe to Von Maur e-alerts instantly by filling out the form field information.
Beginning in Late 2012, Von Maur moved to a segmented list of email sends meaning that subscribers will only get emails for categories that they specify. Previously, the email subscriber process did not collect enough information to allow for this kind of sending. With the addition of this landing page that I designed, more information is entered by subscribers from the start which allows for location event based sending, email personalization, a welcome email, as well as email sending based on preferences.
